Electronic Products & Technology

Element AI and Automat partner on comprehensive AI capabilities

Stephen Law   

Automation / Robotics Electronics Engineering Software Engineering Supply Chain AI artificial intelligence artificial intelligence

Partnership extends Element AI's offering to include Automat's leading Conversational Marketing Cloud platform and augments Automat's capabilities with Element AI's enterprise grade AI solutions

Automat, an AI-driven Conversational Marketing solution provider, and Montreal-based Element AI, an artificial intelligence company that delivers groundbreaking AI solutions, have entered into a strategic alliance to deliver a wide array of AI capabilities.

Logo: Element AI (CNW Group/Element AI)

The companies will collaborate to deliver messaging experiences leveraging Automat’s Conversational Marketing Cloud platform along with Element AI’s enterprise grade platform. The partnership brings together the brightest minds in AI and conversational systems to ensure both Automat’s and Element AI’s customers have ready access to the products, technology, and expertise required to develop messaging experiences of any nature or complexity.

Conversational Marketing using AI enables marketers to achieve their long held desire to have personalized one-on-one conversations with their customers, learn what they care about, and build ongoing relationships that help companies serve their customers better. The majority of mobile usage is now occurring inside of popular messaging applications like Facebook Messenger and WeChat, giving companies the ability to directly reach the billions of people using these apps daily. At the same time, advances in AI are opening the door for companies to have conversations with their customers at scale and in doing so learn about their needs and preferences. These conversations have the power to build customer relationships, increase loyalty, and drive sales, all while delivering unique consumer experiences.

As part of its Conversational Marketing Cloud platform, Automat’s proprietary AI and machine-learning technology creates natural conversational experiences with users and dynamically optimizes dialog for the best business results. These capabilities can be further augmented with deeper AI functionality powered by Element AI expertise in areas such as computer vision, predictive analytics, recommendation engines, reinforcement learning, and deep learning.


“As Conversational Marketing continues to build market momentum, companies are seeking increasingly sophisticated experiences to differentiate from competitors,” said Andy Mauro, CEO of Automat. “At Automat, we provide technology that gives brands the ability to have a conversation with consumers using artificial intelligence. With the help of Element AI, customers can now integrate additional capabilities that extend our proprietary language and optimization capabilities to enable messaging experiences that can see and learn as well as talk.”

“Working with Automat will offer joint customers a wide array of AI capabilities engineered from our larger AI platform,” said Element AI CEO Jean-François Gagné. “We look forward to addressing all our respective clients’ AI needs and facilitating the important new customer touch point of messaging applications.”

Automat and Element AI will both be presenting on the future of Conversational Marketing and AI at the Botness (www.botness.org) conference taking place in Montreal on September 6th and 7th. The companies will be joined at the event by representatives from leading messaging platforms Facebook, Google, Microsoft, Twitter, Slack and Kik along with prominent members of the bot and AI communities.




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