As part of its transformation, firm aims to re-energize brand identity
Toronto-based global provider of contract electronics manufacturing (CEM) services Celestica Inc., announced the launch of its renewed brand, a key milestone in the company’s transformational journey. The brand launch heralds an exciting new chapter in Celestica’s evolution and represents the company’s commitment to delivering bold solutions to its customers that solve challenges, drive innovation and create value.
“For more than 20 years, Celestica has been a trusted partner to our customers, known for delivering reliability and fuelling innovation,” says Rob Mionis, president and CEO, Celestica. “As our customers have grown and evolved, we have transformed into a company committed to helping them unlock the potential of the future. Our renewed brand reflects the company’s focus and vision: ‘To imagine, develop and deliver a better future withour customers.’ It represents the unrivalled value we offer to our customers, and is unquestionably Celestica.”
Celestica’s brand is about the power of the partnerships the company creates and the experience it delivers. It is reflected in the company’s language and visual identity, as well as in the way Celestica solves, designs, develops and delivers for its customers every day.
“The brand is a result of countless hours of conversations with our customers, partners and our employees. It is a true reflection of what makes Celestica a trusted partner, and why we are built for long-term success,” Mionis adds.
The strength of the brand is visually signified in the company’s new logo that represents the power Celestica brings to the world’s most innovative companies.