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Electro Sonic strategy moves from strength to strength

At EDS Connects, Canadian Electronics had a chance to catch up with Electro Sonic national sales manager Niall Flanagan as the company reestablishes itself as Canada’s premier distributor.


“The past year has been an exciting year for Electro Sonic,” said Flanagan. “With our strongest line card ever, our new Canadian warehouse and a new e-commerce website, Electro Sonic is in a solid position to offer our customers unprecedented depth and breadth of product.”

Currently Electro Sonic has over 350,000 part numbers in stock and ready for shipment from over 200 franchised lines. Electro Sonic also offers a $10 flat shipping rate.

Flanagan started in Electro Sonic’s old warehouse back in 1995. He quickly made his way into sales where he found his passion in selling. Not long after his initial success, Flanagan began working as a sales manager for various divisions, including OEM Sales. Niall was recently head of Central Sales at E-Sonic headquarters before being promoted to the position of national sales manager.

Along with the established outside account manager in Quebec City, expansion at Electro Sonic continues with a new outside account manager servicing B.C. and additional hiring of outside sales in Ontario and Montreal.

About Electro Sonic
Electro Sonic is a leading authorized distributor focusing on the Canadian market since 1952. As an authorized distributor with an extensive line card, Electro Sonic serves Canada’s OEM, MRO and Contract Manufacturers with sales locations in Toronto, Montréal and Vancouver. As well as sales coverage in Calgary, Winnipeg, Ottawa, Québec and the Maritimes.  E-Sonic is franchised for over 200 premium brands.