Electronic Products & Technology

Electro Sonic remains a true Canadian brand

EP&T Magazine   


It’s been quite a year for Electro Sonic. The famous Canadian electronic component distributor remains as strong and relevant a Canadian brand for its customers as it has been for the last six decades.

Over the last 14-months, Electro Sonic has fully integrated an impressive list of over 100 new product lines, officially promoting itself as the authorized Canadian brand, according to Niall Flanagan, National Sales Manager.

“E-Sonic is the only major Canadian distributor dedicated to local inventory,” says Flanagan. “Our Canadian presence and legacy has withstood the tests of time and continues to flourish.”

With E-Sonic’s brand new Canadian warehouse fully functional and the new e-commerce website set to support the firm’s “strongest line card ever”, Flanagan says there is a renewed energy at Electro Sonic.


“Adding 100 additional lines is quite an impressive increase, no matter how you slice It.” says Flanagan. “This breadth and depth of stock has definitely opened new doors for us.”

Backed by growing Internet sales and an aggressive Canadian marketing campaign, Electro Sonic has experienced strong month-over-month sales.

Presently, Electro Sonic has more than 350K part numbers in stock, ready for shipment. With three main sales branches, in addition to sales coverage across the different regions in Canada, Electro Sonic is committed to adding resources, inventory and to continually provide solutions to their customers. Electro Sonic recently added an Outside Account Manager in BC, while planning to add additional outside sales support in Toronto and Montreal this year.

Electro Sonic is a leading authorized distributor focusing on the Canadian market since 1952. As an authorized distributor with an extensive line card, Electro Sonic serves Canada’s OEM, MRO and contract manufacturers with sales locations in Toronto, Montréal and Vancouver, as well as sales coverage in Calgary, Winnipeg, Ottawa, Québec and Atlantic Canada. E-Sonic is franchised for more than 200 premium brands.


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