Electronic Products & Technology

How premium electric motorcycles could redefine the automotive space?

April 14, 2020  By Global Market Insights Inc.

Mounting environmental concern has led to a fierce race among OEMs to produce and develop electric vehicles, fueled by both government initiatives and customer demand. Concepts such as ‘go green’ through premium electric motorcycles are likely to attract more customers as governments globally adopt rigorous carbon emission standards. Some of the factors such as fluctuation of gas prices, environmental concerns, and depletion of oil reserves are set to transpire into demand growth for premium electric motorcycles.

SOURCE: Damon Motorcycles Inc.

Revelation of instantaneous power delivery, innovative technologies and lightweight cells have triggered profound interest among OEMs with droves of companies, engineers and developers coming to the fore of premium electric motorcycle landscape. Prominent companies sharpening their strategies for premium electric bikes have attributed premium motorcycles’ features such as enhanced speed, more power, maximum torque, aesthetic appeal and highest travelling range to attract the potential customers.

Li-ion battery has redefined premium niche

Industry players believe the emergence of lithium-ion (Li-ion) has redefined premium electric motorcycle industry outlook. Palpable traction towards Li-ion batteries has come against the backdrop of innate characteristics of the batteries to bolster the overall performance of the vehicles by reducing maintenance requirements and improving range.

The impetus to embrace premium electric motorcycle comes in the wake of growing traction for sport premium electric motorcycles. Leading companies are updating their throttle control and introducing new traction control. Energica Motor Company, an Italian manufacturer of electric motorcycles popular as a premium manufacturer of high power electric sport motorcycles, revealed a slew of updates to their model line of 2019 Energica electric motorcycle.

Bike makers show their stuff

For instance, the company introduced Energica Ego Sport Black that is apparently akin to actual racing bikes. Seemingly, the Energica Ego Sport Black soars to 150mph and has a 107kW motor with 200Nm of torque. Prominently, the company has included charging upgrades and heated hand grips to its 2019 models.

With soaring aspiration for luxury brands and changing lifestyles, OEMs are leaving no stone unturned to expand their product portfolios as pursuit of environmentally-friendly alternatives gains momentum. Harley Davidson revealed prototypes of two of its new electric bikes at the 2019 EICMA Motorcycle show in Milan that is touted to go on sale in 2020.

SOURCE: Harley-Davidson Inc.

Notably, Harley Davidson motorcycle—LiveWire — has garnered interest among end-use consumers in light of its potent electric motor, and supposedly sleek bodywork. It is believed that the livewire motorcycle has aerodynamic panels, sporty appearance with 15.5 KWh battery and has a top speed of 95 mph.

Damon Motorcycles are based in Vancouver

Vancouver-based Damon Motorcycles recently debuted its fully electric, 4G-connected bike at CES 2020 in Las Vegas. It is the expressed mission of Damon founder & CEO Jay Giraud to cause a paradigm shift for safer, smarter motorcycling. The firm’s latest introduction is the Hypersport Pro, which comes equipped with CoPilot technology. Not a self-riding motorbike, but rather a bike that reads the roads via the same blend of sensors, cameras and radar you will find in cars with active safety tech. So far, Damon is the only manufacturer dedicating itself to technology that proactively reduces the risk of accidents.

Zero Motorcycles, an American manufacturer of electric motorcycles, has released its most sophisticated model—SR—expanding their product portfolio from Zero Dual Sports (DS) bikes. Zero has been dubbed ‘Tesla of motorcycles’ and it is worth mentioning that SR has 223 mile range, 458 pound curb weight with 102 mph speed. Prominently, the electric motorcycle has 14.4 kWh battery and the company has dropped cycle’s charge time to meager 2.5 hours. Ostensibly, throttle response of Zero DS is instantaneous and it has become a force to reckon with as its torque can ascent up to 116 ft-lb.

Rush to produce most marketable

KTM, an Austrian sports car manufacturer company, is working with Bajaj to bring premium electric bike to the fore. The electric vehicle will have output ranging from 3kW to 10kW. Both the companies will co-develop a 48-volt electric platform that will be used for electric scooters. Apparently, the performance electric two-wheelers may be rolled out by 2022.

The Austrian sports car manufacturer has developed KTM SX- E 5 that has an electric motor fueled by lithium-ion battery pack, with relevance given to maximum protection and safety. The electric motorcycle has premium disc brakes, tapered aluminum handlebars and ideal race ergonomics.

Amidst OEMs rushing to produce the most marketable premium electric vehicles, they are looking for ways to put a brake or decrease the so-called high purchasing price. Several governments have come to the rescue by offering special incentive programs on taxes and purchase price. For instance, India has slashed GST on EVs to 5%, while Europe and the U.S. too are offering incentives for the purchase of EVs. While most of the EU members are offering exemption on acquisition and ownership for ECVs, merely 12 EU members provide bonus payments to purchaser of the vehicles. Meanwhile, in December 2019, E-motorcycle Federal Tax Credit was implemented in the U.S. that applies to new electric motorcycle purchased in 2018 thru 2020.

Prominent companies rolling out state-of-the-art motorcycles are expected to alleviate gridlock put forth by congestion and pollution. Implementation of emission and safety norms have triggered demand for premium electric motorcycles. Increased traction for sports premium electric motorcycles has been attributed as the main driver that has led for roll outs at massive scale.

With electric bikes touted to be the future of transportation, premium electric motorcycle industry revenue is anticipated to scale to new heights. Indeed, new regulations and consumer demand for sports premium electric motorcycle will influence the marketability of innovations in the industry landscape.

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Global Market Insights Inc., research & strategy consulting firm offering market reports. http://www.gminsights.com


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