Every day, more than 300,000 motorists pass by the electronic sign alongside Interstate 110 that announces coming events at the Los Angeles Coliseum and the Sports Arena — the venue listed on the National Register of Historic Landmarks and the only stadium to host two Olympic Games (1932 and 1984), two Super Bowls (including the first, in 1967), a World Series and a host of major concerts as well as mass political and religious events.{nomultithumb}
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