Electronic Products & Technology

Electronic Coating Technologies re-brands

ECT unveils new website with improved collateral, enhanced functionality

June 29, 2021  EP&T Magazine

Electronic Coating Technologies (ECT), a leading provider of protective materials and application services for the electronics industry, revealed its new look and style to the North American manufacturing sector with a revamped web presence.

For more than 20 years, ECT has provided turnkey application and sub-contract services to help protect electronics including conformal coatings, encapsulants, and other circuit board chemistries. More recently, ECT has begun distributing adhesives and coatings used by electronic manufacturers and supporting equipment.

Source: Electronic Coating Technologies (ECT).

To further enhance their reputation as a dependable, reputable partner, ECT has redesigned its brand to better reflect their company mission and vision. An updated logo utilizes a similar look to the prior version but offers a modern twist to the design. The collateral is laid out to provide comprehensive, detailed information on the products, services, and resources the business supplies.

To better accommodate visitors, a new website provides a streamlined navigation so users can search via services, products, or industries. Additional enhancements include expanded content, an improved resource library, and a stronger emphasis on ECTs distribution business with featured pages for its preferred partners’ brands broken down by equipment and materials.

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“ECT always puts its customers first and works with them as true collaborative partners,” says ECT managing director Mike Charlton. “Updating our website and other tools enables us to clearly define our product portfolio, market focus, and the service capabilities we offer.”


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