u-blox extends Digi-Key disty deal to worldwide
Stephen LawElectronics Wireless Supply Chain communication communication disty wireless
Distributor’s success in the Americas region leads to worldwide engagement
Swiss-based u-blox, a global provider of leading positioning and wireless communication technologies for the automotive, industrial and consumer markets , has announced that it is extending its distribution agreement with Digi-Key a global distributor of electronic components, from covering just the Americas region to a global arrangement.
u-blox will now appear on all Digi-Key websites worldwide, including 80 country websites that together trade in 28 different currencies.
“u-blox has always been a global provider and this partnership with Digi-Key aligns with that strategy,” says Suresh Ram, president, u-blox Americas. “u-blox and Digi-Key together will be better able to support customer designs worldwide and provide fast access to development tools, evaluation boards, modules and silicon, making our customers’ lives easier and our business relationships more effective.”
“We’re excited to take this next step with u-blox after seeing the success of their products with our customers in the Americas,” said David Stein, Vice President of Global Supplier Management at Digi-Key. “This expansion brings a powerful and innovative cellular, short range