Electronic Products & Technology

News

TDK teams with Immersion on haptics


TDK Corporation announced that its subsidiary TDK Electronics has signed a co-marketing agreement with Immersion Corp., the world’s leading developer and licensor of touch feedback technology, for the design and marketing of cutting-edge touch response solutions that utilize TDK PowerHap piezo actuators with haptic feedback. 

Under the agreement Immersion will certify TDK’s actuators for use with its software products and include them in reference designs. This will enable Immersion customers to implement advanced haptic solutions with the world’s highest performance actuators in a broad spectrum of applications that includes smartphones and tablets, automotive displays and controls, wearables, consumer electronics devices, ATMs and vending machines, gaming consoles, industrial equipment and medical devices and more.

“Our partnership with Immersion enables us to expand our market reach to customers, who are looking for the most innovative haptic solutions for their applications,” explains Dr. Georg Kuegerl, CTO of the TDK Piezo & Protection Devices Business Group. “They will benefit from Immersion’s expert integration support along the entire range of touch technology, from actuator selection to design of the haptic experience.”

“Teaming with TDK enables us to offer a significantly broader range of technologically superior haptic solutions using powerful and compact actuators,” adds Ramzi Haidamus, Immersion’s CEO. “As haptics continues to become pervasive in numerous markets, working with TDK helps meet that demand and ensures OEMs can easily incorporate the power of touch into user interfaces.”