TT Electronics expands representation network in Canada

TT Electronics, a global provider of engineered electronics for performance critical applications, has appointed Xtronics Inc. as manufacturer representative for Canada.

Well positioned to cover the whole of Canada, Xtronics will operate with an emphasis on the opto-electronic (Optek), potentiometric (BI Technologies) and flow and pressure measurement (Roxspur) portfolios from TT Electronics. Among others, Xtronics will engage with high end industrial, medical, military and aerospace consumers providing engineering and commercial support. The rep firm will also work closely with the authorized group of TT Electronics channel partners.

“TT Electronics is very pleased to have representation of the calibre of Xtronics supporting specific, market driven initiatives,” says David Kertes, VP global sales and marketing industrial sensing & control/passive components, TT Electronics. “Xtronics provides instant credibility to current and potential customers, meaning that engineering and commercial support will be more readily accessible to consumers and channel partners. Moreover, our market presence will enhance brand awareness and drive the growth of product ranges throughout Canada.”

Xtronics president Claude Hajji added, “The breadth of Xtronics’ OEM coverage and multiple touch points will provide an avenue for TT Electronics to expand in the Canadian marketplace.”