Annex Business Media is pleased to introduce its newly appointed Associate Publisher of EP&T Magazine, Scott Atkinson.
Scott Atkinson, Associate Publisher, EP&T Magazine.
Although Atkinson is new to trade publications, he is at home in the world of magazines, having worked in consumer media for some 30 years. His last position was as director of digital sales with St. Joseph Media, publishers of Toronto Life, Weddingbells and other magazines.
“Digital appeals because you can literally carry every publication produced around in your pocket. But I’m also a strong believer in print, it’s tactile, you immerse yourself in print like no other media,” says Atkinson. “I’d much rather crack a book than scan a Kobo.”
“I love to sell. I enjoy meeting clients, learning about their business and the challenges they face. Coming up with creative solutions to help solve their issue and then testing and measuring the response…that’s the real power of digital,” he says.
A sports fan, Atkinson cheers for the Toronto teams and suffers through The Bills interminable losing seasons. He laces up the skates a couple times a week and although he sports a dreadful handicap, enjoys getting out on the links as often as possible. He also likes visiting MLB ballparks throughout the states and taking in both NCAA football and NFL games. Scott and his wife, Shelley, live in Toronto with their three children, ages 22, 18 and 15.
While remaining loyal to the print version of EP&T, Atkinson sets his sights on driving the digital sales plan, while exploring new avenues with existing and future clients.
“I look forward to immersing myself in the world of electronics and developing new products to help customers achieve their goals,” Atkinson concludes.
Scott can be reached at 416-510-5207 or satkinson@ept.ca
