Electronic Products & Technology

Electro Sonic doubles customer base, increases inventory

Stephen Law   

Electronics Engineering Supply Chain

EP&T asks 5 questions of E-Sonic’s national sales manager Niall Flanagan  

EP&T Magazine recently sat down with Niall Flanagan, national sales manager with Electro Sonic Group Inc., Markham ON, a leading authorized distributor in the Canadian market since 1952. Flanagan took the opportunity to discuss recent company developments, customer engagement, plus glance into Electro Sonic’s future as the company approaches its 65th anniversary.

Q. It has been almost a year and a half since you took on the role of National Sales Manager for Electro Sonic. How has the experience been so far?

NF: “It has been a great experience. Our customer base has doubled in that time period, we have more inventory on the shelf than we have ever had. Our line card has grown and customers now have access to a wider portfolio of products from us. We have also further invested in our distribution centre here in GTA. These factors have maximized our ability to bring unique solutions to our customers’ problems. I am excited for what the future holds.”

Q. What is new these days?


NF: “We’ve launched a new website www.e-sonic.com as well as introduced a Free Shipping offer. We feel that the combination of the two will offer customers more flexibility and better user-friendly experience. Recently, Electro Sonic partnered with CTS, Anderson Power Products and Teledyne LeCroy – They join our expansive line card of over 250 suppliers.”

Q. What do you see as some of the greatest supply chain challenges facing your customers today? How does Electro Sonic solve them?

NF: “Customers are making fewer commitments and forecasting is less reliable, but customers still expect products to be in stock and available at a great price. We keep an availability of inventory with appropriate buffer stock. This allows us to remain flexible with down or upswings in customer demand.“

Q. Next year will mark Electro Sonic’s 65th year in business. Tell us, what has been a constant strength in your company?

NF: “I would say the biggest constant for Electro Sonic has been its people. We have an exceptional group of people who exemplify knowledge, dedication and commitment. They care about meeting our customers’ needs. Together, they form an amazing team to work with.”

Q. Any insight to Electro Sonic’s footprint in the Canadian Market for 2017?

NF: “Like I said, I am truly excited for the future. We are launching a customer web portal which will facilitate a seamless offline/online experience for our customers. We will continue with our commitment to carrying inventory and offering a wide variety of services to our customers. In addition, we will keep our focus on IP&E products for our customers and remain committed to our supplier relationships – both existing and new.”



Stories continue below

Print this page

Related Stories