TTI earns award at ECIA Conference
For the second consecutive year, TTI, Inc. a specialty distributor of IP&E components, is has announced its marketing team has received the Best Co-op Marketing and Best Sales Tools awards from the Electronics Components Industry Association (ECIA).
TTI received these awards at the ECIA annual executive conference held in Chicago, IL.
The ECIA annual awards program acknowledges the creative branding and marketing efforts by honoring ECIA members who display exceptional creativity within their marketing programs.
At this year’s ceremony, TTI took top honors in three categories and also won a coveted People’s Choice Award.
In the Best Co-op Marketing category, TTI won for its creation of the Bourns Power Team campaign. The campaign achieved success through multi-touch deliverables targeted to increase audience awareness of Bourns’ broad offerings of automotive grade power inductors. The Bourns Power Team campaign also received recognition as a People’s Choice Award.
TTI’s new video series, Ask the Specialist won for Best Video Production. The series offers a fresh approach to the original Specialist videos and gives TTI’s viewers the opportunity to engage on a more intimate level with The Specialist.
TTI received its fourth win in the Best Sales Tools/Sales Incentive Campaign category by partnering with Vishay to construct the Vishay Building 15In15 campaign.
Paula Renfrow, Vice President Marketing, commented on the recent award announcements, “While we are very happy to have the new Ask-The-Specialist Video BLOG recognized by the judges and achieving great viewership in the marketplace – our team’s greatest honor is to continue to be recognized for our work with our suppliers, their products and their brands. TTI has a storied history of being a great partner to our suppliers – the marketing team is happy to contribute to that reputation.”