Electronic Products & Technology

Ambiq Micro signs global disty deal with Future

EP&T Magazine   

Electronics Semiconductors

Ambiq Micro, Austin TX, provider of ultra-low power integrated circuits for power-sensitive applications, has signed a global distribution agreement with Montreal-based electronics distributor, Future Electronics.

Future will market Ambiq’s real-time clocks (RTCs) and the Apollo family of ARM Cortex microcontrollers (MCUs). The low power devices are based on Ambiq’s patented Subthreshold Power Optimized Technology (SPOT) platform. This technology enables the ability to operate transistors at voltage levels that are far below what is considered ‘standard’ by semiconductor industry standards.

The devices, which are manufactured in an industry-standard CMOS manufacturing process, are suitable for battery-powered and other power-sensitive applications, including Internet of Things (IoT) and wearable devices where energy savings translate into much longer battery life. These semiconductor components can also enable much smaller batteries to be used, allowing greater creativity in the design and form factor of the end products that utilize these innovative solutions.

“The SPOT platform has redefined the meaning of ‘ultra-low power’ in the electronics industry at a time when there is an explosion in demand for small, battery-powered products,” says Ambiq Micro’s CEO and president Mark Foley. “We are delighted to partner with a distributor whose technical strengths will help designers take full advantage of the breakthrough reductions in energy consumption that our devices enable.”


“The fast-growing markets of IoT and wearable technology need solutions that improve energy efficiency and extend battery life. With up to 10x lower power consumption than its rivals, Ambiq’s solutions, including its recently released Apollo MCUs, will revolutionize these markets,” adds Dan Casey, executive VP global engineering at Future.


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