Electronic Products & Technology

Active Tech re-focuses with new biz model

EP&T Magazine   

Electronics Supply Chain Electronics

As the exodus of electronic contract manufacturers and R&D firms continues from North America, it would seem that the marketplace for electronic distribution as a consequence appears bleak. Well, for one firm pursuing a new business model – Active Tech Electronics Canada Inc., Richmond Hill ON, has prospered given its new perspective.

Previously flagged as Active Electronics and operating as a national electronics distributor, the firm was recently acquired by Active Tech Electronics Canada and quickly determined that the distribution marketplace had changed. Acting on its findings, the repositioned concern forged a dynamic business plan, focused on the demographic shift in users, technology trends going forward, industry and educational transformation, client valuation of the distribution chain and of the customer experience specifically.

Active Tech made another logical step in ensuring it continues on the right path as the firm appointed industry veteran of 30-years Elci Gos, to the position of general manager of sales.

“Elci has brought a whole new perspective to our company and is bringing exceptional differentiated value to new clients and our present client base. He has a wealth of experience and brings a fresh and thoroughly researched perspective to our client’s needs” says Andrew Roberts, president of Active Tech Electronics Canada.


Shortly after being hired, Gos relocated the firm’s Toronto location into a sales office in Richmond Hill.

“For some time now the growth of online electronics sales has been growing. We needed to harness this behaviour in a specific way as one facet, to aid in the growth of our business” says Gos.

“Active Tech Electronics Canada is growing. The foundations are being set for the next cycle of electronic clients and we are well on our way to build upon these foundations” Gos adds.


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