E-T-A continues new distribution strategy with Irwin
Continuing to move towards a regional distribution strategy, E-T-A Circuit Breakers - a manufacturer of circuit breakers - sign a distribution agreement with Irwin Industrial - an electronic hardware distributor.
E-T-A has moved to this strategy because it will “allow the company to match their business with distributors who have the individual strengths and regional capabilities to allow them to become more of a strategic partner,” said E-T-A. Signing with Irwin Industrial is apart of their new strategy.
“Power and regulatory knowledge is important to developing new business for our circuit protection products,” said Bob Ashmore, general manager at E-T-A. “We were impressed by the depth of Irwin’s organization with regards to their demand creation and their long history in the Canadian OEM community.”
Brad Jolly, Irwin product manager states: “I have always been impressed by their reputation for innovation and quality.”
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