DAILY NEWS Feb 3, 2013 7:00 AM - 0 comments

Lytica collaborates on independent market price benchmarking app

UBM Tech joins web-based component price estimating tool

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Lytica Inc., web-based provider of electronic component cost analysis, has reached an alliance with Santa Clara CA-based UBM Tech to deliver an independent market price benchmarking application to the global electronics industry.

Lytica’s Component Cost Estimator, a web-based component price estimating tool, provides estimates of market prices for electronic components based on what others in the industry are actually paying. The pay-per-use application enables product managers, design engineers, and operations professionals to achieve unprecedented performance, market price intelligence and competitive analysis.

Acquiring component information can be tedious and time consuming. Component Cost Estimator mitigates this by providing a real-time, secure and confidential solution that is easy to use and provides instant access to average and leading market level pricing as well as alternative manufacturers of electronic components. Users assess their BOMs using the upload feature and are charged for components assessed on their credit card at $2/component.

“Component Cost Estimator provides market intelligence unavailable elsewhere. It creates exceptional value for customers and makes them more competitive. We are delighted to be partnering with Lytica,” said David Blaza, vice-president, UBM Tech. “Component Cost Estimator is a powerful addition to our suite of media and marketing solutions that help electronics companies excel at designing their products and bringing them to market.”

“We are pleased to be partnering with UBM Tech to bring superior market intelligence to its electronics marketplace customers. Knowledge of market pricing and sourcing alternatives enables companies to improve their cost competitiveness and time to market performance,” said Ken Bradley, president, Lytica Inc. “Our clients have seen a high return on investment from Component Cost Estimator. We believe it is a ‘must have’ tool for electronic hardware designers and procurement professionals.”

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