DAILY NEWS Nov 8, 2012 7:02 AM - 0 comments

Eco-rated products prove more popular

Intel and LED-TVs perform well in frozen IT market, according to Icecat

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Eco-Rated Products (i.e., EnergyStar) are 33% more popular than similar non-Eco-Rated products, Intel is a major fast-growth channel brand and LED-TVs are set to catch up with LCD-TVs within one year, according to information compiled by the Icecat Q3 2012 analysis.

These significant significant trends emerge despite the slowdown hitting computer brands full force due to Notebooks and PCs retreating the frozen IT market, says the report. The data is based on 474-million product data-sheet downloads shows and compared to the same period year over year.

EnergyStar rated products 33% more popular

EnergyStar rated products are 33% more popular in the online channel than products that miss this qualification, according to the Icecat analysis of Q3 2012. This supports the widespread idea that sustainability and energy efficiency are very important sales points for products in today’s markets.

According to Martijn Hoogeveen, CEO of Icecat, “it is therefore crucial for manufacturers to invest in such features and display them prominently to their buyers”. Currently, the most common sustainability qualifications are cradle-to-grave ratings such as EPEAT and EU Flower. Energy labels like EnergyStar and the EU Energy Efficiency Classes are commonly used for white goods, lamps, and cars. Martijn Hoogeveen expects “that in the future generic sustainability logos will replace category-specific and regional ones.”

Ecommerce channel expands by 41%

The number of measured ecommerce sites expanded with 41% in Q3 2012, year-to-year. Their download activity expanded by 14% to 474 million product data-sheet downloads (DDs). The number of supported brands increased to 5,950 and the number of supported categories grew by 24% to 1,434.

Slowdown hits computer brands full force

Let's not talk about the still dominant force in the online channel, HP (20.3% share). In the top 10, Toshiba and Philips are making clear progress, and Lenovo regresses. In general, most brands that are very dependent on notebooks and/or PCs have seen their relative channel position degrade in Q3. 2012: Acer, Asus, Fujitsu, and Sony to name a few. Toshiba is the only exception.

Intel fast-growth channel brand

Intel is the most renowned brand in the Top 10 Fast-Growth Channel Brands in Q3-2012 improving its data-sheets downloads year-on-year with 328%.

Notebooks and PCs retreat in frozen IT market

In Q3 the decline in demand for notebooks and PCs continued compared to the same period one year earlier. The demand for accessories, supplies and services, however, continue to develop as existing information infrastructures need to be maintained.

LED-TVs catch up with LCD-TVs within one year

LED-TVs are the only main product category in the fast-growth top 10, which underlines a continued trend in which older TV technologies (LCD, plasma, CRT) are replaced. Within one year LED-TVs will have surpassed LCD-TVs in popularity.

Amsterdam-based Icecat NV is an independent worldwide publisher of ecommerce statistics and product content, part of the iMerge BV ecommerce group. The firm’s statistics are based on 1.4 billion annual product data-sheets downloads by 23,000+ connected ecommerce websites: online shops, ERP systems, comparison sites, purchase systems, rating portals, and other applications.


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