DAILY NEWS Jan 11, 2013 7:00 AM - 0 comments

Digi-Key adds two new principals

Signs distribution agreements with GeneSiC Semiconductor, Precision Design Associates (PDA)

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Digi-Key Corp., Thief River Falls MN, has recently added two vendors to its distribution channels, including GeneSiC Semiconductor Inc., Dulles VA, worldwide provider of industry-leading silicon-carbide technologies.

Founded in 2004, GeneSiC is a leading innovator in high-temperature, high-power and ultra-high-voltage silicon carbide (SiC) devices. GeneSiC products play a key role in conserving energy in numerous high power systems, running faster, cooler, and more efficiently. This efficiency makes these cutting-edge silicon-carbide products ideal for increasing efficiency in energy harvesting applications.

GeneSiC has the largest portfolio of commercial SiC diodes, offering a best in class SiC switch, the Super Junction Transistor (SJT), which support IGBT and FET designs requiring higher performance. GeneSiC Semiconductor is also committed to a portfolio of silicon, high-voltage rectifier products

Digi-Key also announced its partnership with Precision Design Associates (PDA) to distribute its capacitive solutions globally. Partnering closely with Atmel by implementing their maxTouch technology into their touchscreen modules, PDA provides a true plug-and-play capacitive touch solution for designers looking to avoid costly development of this technology for implementation into their products.

“MaxTouch technology is found in nearly every phone, tablet, or other touch-enabled device on the market today,” says Mark Zack, VP global semiconductor product at Digi-Key. “By seamlessly integrating this technology into their touchscreen modules, Precision Design Associates offers a top-of-the-line product to the touchscreen market and makes adding capacitive touch functionality simple and cost-effective.”

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Digi-Key Corporation

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