Electronic Products & Technology

News

CPEIA rebrands as intelliFLEX Innovation Alliance


The intelliFLEX Innovation Alliance is the new name and new brand identity of the Canadian Printable Electronics Industry Association (CPEIA).

The name change was made to expand the technology scope and membership of the association to include flexible, hybrid and wearable electronics, as well as rebrand the association, according to Peter Kallai, president and CEO of intelliFLEX. The new name reflects the diverse but interconnected nature of the technology and applications for printable, flexible, wearable and hybrid electronics.

“This new brand identity provides a better reflection of the diverse nature of flexible technologies that are at play both from a development and an applications perspective,” says Kallai. “Many of our members were already involved in these tech domains, going well beyond our original mandate in printable electronics. This new brand and positioning helps us build a more inclusive and effective ecosystem to address the needs of the end-user verticals that best stand to benefit from the application of printable, flexible and hybrid technologies in North America and globally.”

With its expanded mandate, intelliFLEX covers several related technology areas beyond its original mandate in 2D large area and 3D printable electronics. These include new types of smart materials, related semiconductors, integrated circuits, flexible and wearable electronics, smart textiles, hybrid electronics and software.