Future reaches global disty deal with SMARTRAC

Making it first venture into RFID technology, Future Electronics has signed a distribution partnership with Amsterdam-based RFID and IoT solutions pacesetter SMARTRAC.

The distribution partnership covers Smartrac’s portfolio of standard inlays and tags in UHF/RAIN and HF frequencies including NFC. For these products, Future will act as a stocking and value-added distributor, involving its global engineering and sales staff including the company’s System Design Centers in Montreal, Egham (UK), Gdansk (Poland), Shenzhen (China) and Bangalore (India).

Focus on industrial, automotive and healthcare segments

According to Ted Danhauser, vice-president sales Americas and global segment head for Pharma and Healthcare, Intelligent Things Business Division at Smartrac, the distribution partnership will significantly broaden its customer base, with a focus on the industrial, automotive and healthcare segments. “We are very pleased to partner with one of the world’s leading solution-centric distributors. Staffed effectively around the globe and focused on wireless connectivity and the IoT, Future Electronics represents a very valuable addition to Smartrac’s sales network.”

“We are very excited to announce a global distribution agreement with Smartrac Technology Group. The addition of Smartrac to our portfolio strengthens our NFC/RFID ecosystem in the wireless and RFID space and allows our team to provide comprehensive solution support to our customers”, adds Matthew Rotholz, corporate vice-president product marketing at Future.