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Ford investing $4.5B in electrified vehicle solutions

Reimagining how to create future vehicle user experiences


Ford is investing an additional $4.5-billion in electrified vehicle solutions by 2020 as well as changing how the company develops vehicle experiences for customers.

The car maker is adding 13 new electrified vehicles to its portfolio by 2020, when more than 40% of the company’s global nameplates will come in electrified versions. This represents Ford’s largest-ever electrified vehicle investment in a five-year period.

On the way next year is a new Focus Electric, which features all-new dc fast-charge capability delivering an 80% charge in an estimated 30-minutes and projected 100-mile range – an estimated two hours faster than today’s Focus Electric.

Ford Focus electric 2016

The new Focus Electric, which starts production late next year, also will provide North American and European customers:

* SmartGauge with EcoGuide LCD Instrument Cluster, which offers a multitude of customizable displays that can help the driver see real-time EV power usage to help maximize vehicle efficiency

* Brake Coach, another smart feature that coaches the driver on how to use smooth braking to maximize the energy captured through the Regenerative Braking System. The more energy a driver captures through braking, the more energy is returned to the vehicle’s battery

* Fun-to-drive character, with agile steering and handling engineered into the vehicle to give drivers a more connected feel to the road

Ford’s shift to add electrified vehicle solutions answers increasing global trends calling for cleaner, more efficient vehicles.