Wire and cable distributor IEWC, Milwaukee WI, has created a distinct division for its commercial efforts in the broadcast, commercial A/V, and communications markets, separating it from IEWC’s traditional focus on OEMs and sub-assemblers. The new division will focus exclusively on offering a complete connectivity and media management solution for integrators, contractors, studios, and other parties with audio/visual and communications needs.
IEWC’s Broadcast & Communications (B&C) team has grown rapidly over the last 30 months with the acquisitions of Delco Wire & Cable, Westlake Electronic Supply, and most recently, Argosy. The new division will seek to meld the expertise and industry partnerships maintained by the three acquired companies with the global distribution network and operational expertise of IEWC.
Roger Caynor, formerly VP of broadcast & communications, has been promoted to president of the division and will be responsible for propelling the division towards being the supplier of choice for any product between capture and transmission.
“In just 30 short months, Roger has partnered with our global divisions to introduce IEWC into the broadcast & communications markets and collectively they have achieved significant growth worldwide,” says IEWC CEO Dave Nestingen.
“IEWC continues to work to enhance its customer experience. Our newly empowered sales team is focused exclusively on the success of our Broadcast & Communications customers, and our operations team will deliver them a seamless experience no matter the location via our 22 facilities in 13 countries,” adds Caynor.