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Global revenues from connected fitness trackers to exceed $5B


Parks Associates estimates global revenues from connected fitness trackers will more than double from $2-billion in 2014 to $5.4-billion by 2019.

“Our latest data finds adoption of connected health devices increased from 24% of U.S. broadband households at the beginning of 2013 to nearly 30% by the end of 2014,” says Harry Wang, director, health & mobile product research, Parks Associates. “The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity.”

Parks Associates’ newest research examines the current adoption and usage of connected health devices with analysis of multiple nationwide surveys of U.S. broadband households.

“Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption,” says Wang. “For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions. Companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages.”

Additional Parks Associates connected health research:

* 360 View: Health Devices and Services for Connected Consumers examines Parks Associates’ consumer segments for the connected health market. It also analyzes the role of technology in meeting consumer needs to manage their health, track wellness and fitness activities, and help family members live independently at home.

* Wearable Computing: Fitness and Health in Style examines the technologies, software, and platforms that drive the adoption of wearable medical and health tracking devices by consumers.

* Mobile Carriers and Wireless Healthcare Opportunities examines opportunities and challenges for mobile operators in wireless healthcare.

* Smart Home Platforms for Health examines the potential for smart home platforms to support new home-based digital health applications and services and the requirements for related business models and partnerships.

* Delivering Quality Healthcare to the Digital Home provides an overview of the digital home care market and assesses growth opportunities in nine countries, including the U.S., Canada, the U.K., France, Germany, Spain, Japan, South Korea, and China.