In an effort to widen its Tinkerine brand in both education and desktop markets, especially in the United States, Vancouver-based manufacturer and distributor of 3D printers Tinkerine Studios Ltd., has made some related appointment announcements recently.
Tinkerine Studios has appointed Liz Arum to the position of education coordinator East Coast region for the firm’s education arm, Tinkerine U, and Andrew Pelkey to the role of social media community manager, to further widen the Tinkerine brand in both education and desktop markets.
“We are extremely encouraged with the feedback we are receiving from schools, which is now translating into sales as educators adopt our curriculum and integrate our latest desktop 3D printer the Ditto Pro into the classroom,” says Tinkerine U managing director, Kevin Brandt. “These staff additions provide us with another layer of distinction when it comes to understanding the needs of the education and prosumer markets. There has been tremendous interest in our Tinkerine U pilot program, so these appointments come at just the right time.”
Arum is a pioneering teacher, who has used 3D printing for the past five years as a way to engage students in US schools. As the former education coordinator for MakerBot, she oversaw the company’s education initiatives and was responsible for developing curriculum, training and supporting educators. Previously serving as a major part of MakerBot’s product strategy team, Pelkey will lead Tinkerine’s social media and brand marketing to ensure it promotes the core brand elements, which are a big commitment to education, user-focused design, customer service, high performance and affordability.