Waterloo ON-based BlackBerry Ltd. has appointed Marty Beard to the position of chief operating officer (COO), now responsible for cross-functional organizations, including marketing, BlackBerry 10 application development, customer care and quality. He is also responsible for instituting best practices and processes.
“BlackBerry continues to attract top talent to the company. Marty brings extensive experience in operations, marketing and serving customers through the best technologies and processes available,” says BlackBerry executive chairman and CEO John Chen.
Most recently Beard was chairman and CEO of LiveOps Inc., a leading provider of cloud applications for customer service. Under his leadership, LiveOps leveraged the cloud, mobile and social interactions to improve customer service interactions for its customers. Prior to joining LiveOps, he was president of Sybase 365 (a subsidiary of Sybase, Inc.), a mobile messaging and mobile commerce services unit, and held a series of executive positions including SVP of Marketing. Prior to that, Beard worked at Oracle as vice resident of Oracle Online, its e-Commerce service unit. In his role at Oracle, he was responsible for leveraging the Web to improve customer sales and support.