“This is a bold initiative during a global economic downturn,” said Eric Taylor, Electro Sonic’s president. “But the time is now for us to act and seize an opportunity to improve service to existing customers, attract new ones in rapidly growing markets and adjust to the tumultuous economy, and the tremendous support from the Buffalo Niagara Enterprise and other local businesses allowed us to move from idea to action very quickly.”
Joel Rosenthal, managing director of Electro Sonic (left), Eric Taylor, president of Electro Sonic, Carolyn Powell, business development manager, Buffalo Niagara Enterprise, and John Stellrecht, account manager, Electro Sonic.
Thus far, 55 local employees have been hired to perform warehousing, inventory management, customer service and sales functions at the 60,000 square foot warehouse and 5000 square foot office space in Riverview Solar Technology Park in the Town of Tonawanda.
Joel Rosenthal, managing director and the third generation of the family-owned business, says a lucrative opportunity exists to seize part of the emerging and rapidly growing industrial segment of the market.
“The industrial segment includes the renewable energy market – solar and wind – most of which is situated around the Great Lakes,” said Rosenthal. “Our company is nearly 60 years old as a result of correctly anticipating customer needs and market opportunities; this is our latest innovation.”
Buffalo Niagara Enterprise (BNE) assisted Electro Sonic after being introduced to the company through the economic development organization’s Canadian marketing efforts. BNE assisted the company with site selection, coordination of incentives, workforce and cross border issues like incorporation and immigration.
“On December 18th our warehouse moved 55 truckloads from Toronto to the new Tonawanda facility, involving countless hours and extraordinary efforts from our employees and others. This enabled us to ship to customers as promised on January 4th from our new Riverview facility,” said Mr. Taylor. “That’s a fantastic accomplishment, and a direct result of cooperation, commitment and hard work from new and existing employees, and wonderful business and professional partners in the Buffalo Niagara region,” he adds.
“We are ideally located at the Riverview Solar Technology Park, given their vision to establish a platform for international renewable energy operations to expand within the U.S.,” added Taylor. “Abundant opportunities exist for many – not only the businesses involved, but also for the local community – and, in a much larger context, for the world, as the emerging technologies move mainstream,” he concludes.
Electro Sonic plans a formal opening of its Tonawanda facility sometime in either late first quarter or early second quarter of 2010.
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